Tuesday, January 6, 2009

so many things about this truck

appealed to me.

the name put me in mind of
warmth and sea and started me
playing anagrams with the letters

the typeface - old fashioned to the point of silly:
so much going on but still charming with it's
double outline, graduated tone, shadow and curve.
(i would letter space "produce" better, tho...)

the fruit - a curious selection
with exotic figs so prominent

and that red and white checkerboard stripe
at the bottom - a lovely design element.

it was followed soon after by

this truck's
interestingly distressed

i await a third element...

1 comment:

  1. jfrancishill@embarqmail.comJanuary 7, 2009 at 1:34 PM

    no website now. it is under construction.
    I like figs!
    thanks for the sharp eyes.


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